ATLANTA, -- LuBest, the lubricant division of Momar, Inc., a manufacturer of specialty chemicals for industrial and institutional markets, announced today the launch of the new Synplicity line. The new selection features full-synthetic lubricants, formulated to provide superior lubrication solutions at an economical price. Momar, Inc. LuBest's Synplicity line uses exclusive nGTL (natural gas-to-liquid) technology that turns the cleanest burning fossil fuel, natural gas, into high quality lubricants that have virtually none of the impurities found in crude oil. The result is an assortment of products that are more versatile, more cost-effective, and more environmentally responsible than conventional lubricants. "We are very proud to offer our customers the performance of synthetic lubricants at the price of conventional non-synthetics," said West Gary, Momar's Chief Technical Officer. "This project has been many years in the making, and Momar chemists have worked diligently to research and develop finished products that incorporate nGTL base stocks in place of conventional PAO (poly alpha olefin) base stocks. To date, we've introduced Safecracker™ penetrating lubricant in aerosol and liquid, RCL™ rail curve and switch lubricants in five standard viscosities, and FlexSafe™ multi-purpose lubricants in nine standard viscosities. We are currently developing release agents, dust suppressants, and other specialty chemicals to further utilize nGTL technology." For more information about LuBest's Synplicity product offering, visit www.momar.com/synplicity. About Momar, Inc. Momar, Inc. is a manufacturer of specialty chemicals for industrial and institutional markets. Through Momar's eight divisions, the company specializes as a Total Fluids Management Supplier and provides customers with virtually every product or service available in the areas of maintenance chemicals and equipment, lubrication, water and waste treatment, food processing chemicals, mineral handling, specialty hardware, industrial safety, and expert application services. For more information, call 404.355.4580 or visit www.momar.com. Contact: Kendra Cato Momar, Inc. 404.355.4580