Doug Coates, CEO of Lordco Auto Parts, with Lumileds sales representative, Kevin McGladdery of McGladdery Sales & Marketing. Lumileds LLC, a subsidiary of Royal Philips, has been selected by Lordco Auto Parts as the preferred supplier of Philips automotive lighting products. Lordco Auto Parts is the largest distributor and retailer of automotive parts and accessories in British Columbia. Philips automotive lighting products will be available at all Lordco locations. Lordco will be offering its customers the complete selection of Philips brand automotive lighting for both commercial and retail programs. The Philips line includes the full range of standard lighting and upgrade halogen lighting options, as well as LED upgrades and a full range of xenon HID headlight bulbs. The announcement was made by Roger Bird, senior national accounts manager, North America, who noted, “We are honored to be chosen as the preferred automotive lighting supplier for Lordco. We want to help Lordco increase its lighting sales by not only providing the newest and finest innovations in automotive lighting, but also delivering excellent program support and customer service. This partnership is a testament to the hard work of our sales team and marketing department.” Doug Coates, CEO of Lordco Auto Parts, added, “We are excited to be able to offer the full line of Philips lighting products to our customers. We now carry an assortment of lighting products that fit into every segment that we trade in. Having Lumileds as our commercial and retail partner gives us everything needed to grow our lighting business: leadership in the automotive market, a deep and innovative product line and a world-renowned brand name.” In addition to the full range of lighting solutions, Lumileds will be supporting Lordco stores with a variety of sales tools to help drive sales for both professional and DIY customers. These include Philips print and electronic catalogs, planogram headers, LED displays and HID and LED point of sale displays.